The Growth Ceiling
A Growth Strategy Guide for Mid-Sized Firms
A practical guide for CEOs and senior leaders at mid-sized firms in insurance, financial services, professional services and technology and who want to build a more reliable path to growth.
What is holding your firm back
Most mid-sized specialist firms are not short of ambition or effort. What they often lack is a clear picture of what is actually limiting their growth.
The Growth Ceiling examines the structural challenges that sit underneath inconsistent pipelines, misaligned sales and marketing functions and propositions that fail to differentiate - and sets out a practical plan for addressing them.
What the paper covers: the two challenges
The first challenge is internal: whether the firm's proposition genuinely differentiates it, whether its go-to-market approach is designed or just evolved, and whether sales and marketing are working as one joined-up system.
The second is external: how firms extend their reach beyond the networks and referral sources they have relied on, in an environment where the channels that once made that straightforward have changed significantly.
This paper examines both — and what consistently growing firms do differently.
It draws on eleven years of working with leadership teams across insurance, financial services, professional services and technology, combined with research into the practices of consistently growing firms.
It closes with a practical action plan for leadership teams ready to address both challenges.
Who it is written for
It is written for CEOs and senior leadership teams at small and mid-sized insurance, financial services, professional services and technology firms that offer business-to-business services and solutions and who want to build a stronger, more reliable path to growth.
No mailing lists. No follow-up sequence. If the paper raises questions you want to explore, there is a straightforward way to get in touch at the end of it.
Take control of growth
Take control of growth
If growth feels harder than it should, its worth a conversation