Who We Are

Built on one simple belief: that growth should be more predictable.

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Chantry Associates was established to help firms in insurance, financial services, professional services and technology achieve more consistent, sustainable growth.

In many firms, despite plenty of activity, growth becomes difficult to sustain. Pipelines are inconsistent, too much new business relies on existing relationships, and marketing rarely connects clearly to commercial outcomes. The issue is rarely effort. It tends to come down to weak propositions, a lack of structure and poor alignment between sales and marketing.

Chantry Associates was founded to fix those underlying issues. Working directly with leadership teams, we bring clarity, structure and direction to how growth is generated, strengthening pipelines, sharpening positioning and ensuring marketing is focused on the outcomes that matter.

We have been doing this for more than 10 years, working with firms ranging from specialist insurance brokers, loss adjusters and MGAs to compliance consultancies, FinTech and RegTech businesses and professional services firms.

Some examples of our work

  • FINANCIAL LINES INSURANCE BROKER

    Acting as an outsourced marketing team responsible for all marketing and inbound lead generation.

  • COMPLIANCE CONSULTANCY

    Strategic marketing adviser, helping improve new business performance and significantly grow their business.

  • SPECIALTY INSURANCE MGA

    Strategic adviser and fractional CMO through the launch and promotion of a new Sub-Saharan Africa MGA and Lloyd's Coverholder.

  • SPECIALIST COVERHOLDER BROKER

    Supported wholesale London market insurance broker to identify growth opportunity and prepare sales support and briefing materials.

  • INTERNATIONAL LOSS ADJUSTER

    Guided leadership team to expand reach and brand awareness by launching a regular thought leadership magazine.

  • REGTECH START-UP

    Fractional CMO to a regtech SaaS start-up with support covering branding, website, marketing automation, CRM systems and launch campaigns.

  • INSURANCE FORENSIC ENGINEER

    Managed a rebrand that included new positioning, messaging framework, website and sales support materials. All as part of a growth accelaration plan.

  • INSURANCE OPERATIONS SPECIALIST

    Running a multilingual client survey for an insurance consultancy to understand client satisfaction, brand perception and growth opportunities.

Our values

  • We work as part of your team and take ownership of delivery and results. We don't define what should happen and step away, instead we stay involved to make sure it does.

  • Our focus is on the outcomes that drive growth not marketing activity for its own sake: pipeline, conversion and revenue. Every decision is made with commercial impact in mind.

  • We bring clarity and discipline to how marketing supports growth. This means clear plans, defined priorities and a consistent and repeatable approach, rather than fragmented activity and shifting focus.

  • We bring an external perspective and are willing to challenge constructively. Drawing on broad experience across insurance, financial services, professional services and technology, we help you see opportunities, refine your thinking and make more informed decisions.

  • We provide direct, practical advice without unnecessary complexity. No jargon, no over-engineered frameworks. Just clear thinking and focused action.

Take control of growth

Take control of growth

If growth feels harder than it should, its worth a conversation