Our Experience
Top-level marketing expertise
Tony established Chantry Associates in 2014, after spending 10 years as Head of Marketing for one of the world’s largest specialty insurance brokers. Prior to that he had a 20 year career in sales leadership and account director roles in insurance and risk consulting. He gained his MBA from Henley Management College in 2005, completing a research dissertation connected with relationship marketing
Since setting up Chantry Associates, Tony has acted as board adviser, interim marketing director and marketing consultant for firms in insurance broking, loss adjusting, compliance consulting, and software as a service (SaaS) businesses. This has included start-ups, scale-ups, mid-sized and larger firms. All our clients share a strong desire to grow and get more from their marketing investments, and below we summarise some of our appointments.
Chantry in action
Here's a snapshot of some past and present clients to give you a flavour of the breadth of our experience:
- FINANCIAL LINES INSURANCE BROKER: outsourced marketing team responsible for all marketing and inbound marketing lead generation.
- COMPLIANCE CONSULTANCY: strategic marketing adviser helping them improve new business performance and to grow their business.
- INTERNATIONAL LOSS ADJUSTER: launch, production and publication of a client magazine to improve awareness of their brand and service capabilities.
- WHOLESALE LONDON MARKET INSURANCE BROKER: supported their Lloyd's Coverholder team, helping them prepare for an event and improve sales support material.
- SPECIALTY INSURANCE MGA: strategic adviser/marketing director for the launch and promotion of this new Sub-Saharan Africa MGA and Lloyd's Coverholder
- FORENSIC ENGINEERS AND CONSULTANTS: rebrand including new logo, message framework, updating website and new sales support material as part of plan to accelarate growth.
- INSURANCE CONSULTANCY AND SERVICES: client survey run in three languages to understand client satisfaction, brand perception and growth opportunities.
- COMPLIANCE SaaS FIRM: marketing advisor for new start-up including branding, website, brochures, marketing automation and CRM systems and initial campaigns.